Economic Externalities of Relative Accident Rates between SUV vs. Passenger Cars

This research project is part of the annual Mid-Atlantic Universities Transportation Center research grant. Driver distraction has always been an issue of major concern. The growing number of accidents due to complexity in the road side environment is considered a major problem. Driver distraction can either be due to on-road or in-vehicle factors, such as cell phones, stereos, conversations with other passengers, etc. The objective of this research is to assess the extent of distraction caused by billboards by analyzing the driver's eye movement in the presence of billboards. The analysis will be carried out by a simulator. The results will give an idea of the safety effects of billboards on drivers.


    • English


    • Status: Active
    • Contract Numbers:

      RP 252

    • Sponsor Organizations:

      West Virginia Department of Transportation

      Division of Highways, Capitol Complex, Building 5
      Charleston, WV  USA  25305
    • Project Managers:

      Lewis, Ray

    • Performing Organizations:

      West Virginia University, Morgantown

      Morgantown, WV  USA  26506
    • Principal Investigators:

      Martinelli, David

    • Start Date: 20080827
    • Actual Completion Date: 20090930
    • Source Data: RiP Project 23963

    Subject/Index Terms

    Filing Info

    • Accession Number: 01461868
    • Record Type: Research project
    • Source Agency: West Virginia Department of Transportation
    • Contract Numbers: RP 252
    • Files: RiP, STATEDOT
    • Created Date: Jan 3 2013 1:53PM