Designing Transit Services for the Mode-Choice Market Stage III Planning Tools and Processes

This project plans to develop a "mobility index" that is a function of trip time by which to measure and map mobility in a metropolitan region for both auto and transit modes, as well as to identify opportunities and evaluate transit improvements for their impact on regional mobility " This includes a complementary market positioning exercise for mode-choice- focused transit services, employing focus groups and an ethnographic analytical methodology for identifying the explicit "bellwether" segment of the mode-choice market. The research uses the San Diego metropolitan area for a test bed, in collaboration with the major transit agency, the Metropolitan Transit Development Board (MTDB), and local and regional agencies, including the San Diego Association of Governments (SANDAG).


  • English


  • Status: Active
  • Funding: $70000.00
  • Contract Numbers:

    Project J-04, IDEA 2

  • Sponsor Organizations:

    Federal Transit Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590

    Transit Cooperative Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC    20001
  • Project Managers:

    Parker, Stephan

  • Performing Organizations:

    Mission Group

    San Diego, CA  United States 
  • Principal Investigators:

    Hoffman, Alan

  • Start Date: 20000630
  • Expected Completion Date: 0
  • Actual Completion Date: 20030331
  • Source Data: RiP Project 7560

Subject/Index Terms

Filing Info

  • Accession Number: 01459282
  • Record Type: Research project
  • Source Agency: Transit Cooperative Research Program
  • Contract Numbers: Project J-04, IDEA 2
  • Files: RiP, USDOT
  • Created Date: Jan 3 2013 1:00PM