Traffic Safety Education Materials for Latinos

Research has demonstrated the need for culturally and linguistically appropriate educational materials targeting Latinos. However, there are no adequate guidelines for developing materials that will be understood by, and resonate with, their target audience. This project will gather existing Spanish-language traffic safety educational materials that have been used in the U.S., in order to gain an understanding of who produces the materials, what topics are addressed, and what steps have been taken to ensure accuracy and cultural appropriateness. The project team will examine the existing materials; survey the developers of the materials; work with an advisory group of experts in traffic safety, injury prevention, health communication, and cultural issues to develop a set of guidelines for producing effective Spanish-language traffic safety educational materials; and finally, develop a "model material" that addresses pedestrian safety issues in a specific community in Massachusetts.


    • English


    • Status: Active
    • Sponsor Organizations:

      AAA Foundation for Traffic Safety

      607 14th Street, NW
      Washington, DC  United States  2005
    • Project Managers:

      Osberg, J

    • Performing Organizations:

      Education Development Center, Incorporated

      55 Chapel Street
      Newton, MA  United States  02458-1060
    • Start Date: 20030600
    • Expected Completion Date: 0
    • Actual Completion Date: 20060000
    • Source Data: RiP Project 11299

    Subject/Index Terms

    Filing Info

    • Accession Number: 01458546
    • Record Type: Research project
    • Source Agency: AAA Foundation for Traffic Safety
    • Files: RiP
    • Created Date: Jan 3 2013 12:45PM