Research for the AASHTO Standing Committee on Planning. Task 74. Customer Research Practices and Applications in Transportation
The objective of this research is to systematize knowledge on transportation customer research. It is to compile and disseminate practice, including but not limited to these elements: (1) Questions, formats and alternative methods for obtaining customer ratings of satisfaction and importance of transportation services and products. Are there standard questions or metrics that agencies could consider that would facilitate benchmarking across agencies for those who are interested? (2) Approaches to designing and directing customer research projects to obtain valid and reliable results. (3) Approaches to applying customer research to such decisions as prioritizing investments, allocating budgets, or redesigning services and products.
- Record URL:
-
Supplemental Notes:
- Final report sent to AASHTO.
Language
- English
Project
- Status: Completed
- Funding: $100,000.00
-
Contract Numbers:
Project 08-36, Task 74
-
Sponsor Organizations:
National Cooperative Highway Research Program
Transportation Research Board
500 Fifth Street, NW
Washington, DC United States 20001American Association of State Highway and Transportation Officials (AASHTO)
444 North Capitol Street, NW
Washington, DC United States 20001Federal Highway Administration
1200 New Jersey Avenue, SE
Washington, DC United States 20590 -
Performing Organizations:
ICF Incorporated
, -
Principal Investigators:
Pecheux, Kelley
- Start Date: 20070717
- Expected Completion Date: 20080716
- Actual Completion Date: 20080716
Subject/Index Terms
- TRT Terms: Customer satisfaction; Quantitative metrics; Transportation planning
- Subject Areas: Planning and Forecasting; Transportation (General);
Filing Info
- Accession Number: 01990529
- Record Type: Research project
- Source Agency: Transportation Research Board
- Contract Numbers: Project 08-36, Task 74
- Files: TRB, RIP
- Created Date: May 27 2026 2:49PM