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Traffic Safety Culture Phase 3

This is the third phase of the Traffic Safety Culture Pooled fund and will continue to bring interested partners together to find ways to influence behavior and decisions to promote safety for all road users. Traffic safety culture is the values and beliefs shared amongst road users that determine their choice of behavior which affects traffic safety. Many national agencies and organizations have identified that growing safety culture is a core strategy to moving towards the goal of zero road user deaths and serious injuries. Cultivating a positive traffic safety culture supports traffic safety goals and increases public acceptance of other effective traffic safety programs. Changing culture takes time to be impactful and to see changes. To influence change, we intend to implement the research completed in the first two phases and measure to see how the tools are working. Focusing on implementation during the third phase, we will use focus groups and other targeted approaches to determine if the tools are beneficial or if there are other avenues to impact behavior change. Readers are encouraged to visit the pooled funds website at Traffic Safety Culture/Montana Department of Transportation (MDT) (mt.gov) to find information on the previous two phases efforts. Over the past two phases, the pooled fund focused on 14 research projects. Members supporting the Traffic Safety Culture Pooled Fund have worked together to influence traffic safety culture over the pooled funds previous two phases. Any organization interested in participating in the pooled fund is welcome to contribute and become a partner. The pooled fund would benefit from diverse partners joining including new states, the Federal Highway Administration (FHWA), municipalities, organizations road users safety and welfare, and private organizations to name a few examples. OBJECTIVES: This project is a cooperative effort of participating state departments of transportation (DOTs) and other (traditional and non-traditional) organizations with a vested interest in positively affecting the traffic safety culture. As its third phase, this long-term partnership supports continual evolution and integration through research projects, developed tools, and implementation efforts. Collectively with its last two phases, the efforts completed by this pooled fund continue to develop and deliver tools and services to transform the national, state, and community-level traffic safety culture.

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  • English

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Filing Info

  • Accession Number: 01944395
  • Record Type: Research project
  • Source Agency: Federal Highway Administration
  • Contract Numbers: TPF-5(547)
  • Files: RIP, USDOT, STATEDOT
  • Created Date: Jan 29 2025 3:23PM