Integrating Personalized Incentives and Virtual Reality Tools for Enhanced Transportation System Management

The proposed project employs a modeling approach to mitigate traffic congestion and enhance disaster management using personalized incentives and virtual reality (VR) tools. The main objectives include integrating personalized incentives with an existing multimodal trip planner, developing behavioral models to predict user responses, and using simulations to inform the design of incentive systems. The novelty of this work lies in modeling sequential choice-making behavior of travelers. Additionally, the project will create VR participatory tools to evaluate the effectiveness and user experience of these integrated systems. This research addresses bottlenecks by exploring behavioral models influenced by personalized incentives and real-time information, aiming to provide dynamic incentives that encourage positive traveler behaviors and effectively reduce congestion.

• Record URL:
  https://c2smarter.engineering.nyu.edu/integrating-personalized-incentives-and-virtual-reality-tools-for-enhanced-transportation-system-management/

Language

• English

Project

• Status: Active
• Funding: $247500
• Contract Numbers:

  69A3551747124

• Sponsor Organizations:

  Office of the Assistant Secretary for Research and Technology

  University Transportation Centers Program
  Department of Transportation
  Washington, DC  United States  20590
• Managing Organizations:

  Connected Communities for Smart Mobility Towards Accessible and Resilient Transportation for Equitably Reducing Congestion (C2SMARTER)

  New York University
  Brooklyn, New York  United States  11201
• Project Managers:

  Pohl, Lizzie

  Chase, Holly

• Performing Organizations:

  Connected Communities for Smart Mobility Towards Accessible and Resilient Transportation for Equitably Reducing Congestion (C2SMARTER)

  New York University
  Brooklyn, New York  United States  11201

  North Carolina A&T State University

  1601 E. Market Street
  Greensboro, NC  United States  27411
• Principal Investigators:

  Pandey, Venktesh

  Chow, Joseph

  Chowdhury, Shuva

  Jha, Manoj

  Bikdash, Marwan

  Park, Hyoshin

• Start Date: 20240901
• Expected Completion Date: 20251130
• Actual Completion Date: 0
• USDOT Program: University Transportation Centers

Subject/Index Terms

• TRT Terms: Bottlenecks; Disaster resilience; Incentives; Traffic congestion; Transportation system management; Virtual reality
• Identifier Terms: Trip Planner
• Subject Areas: Highways; Operations and Traffic Management;

Filing Info

• Accession Number: 01937743
• Record Type: Research project
• Source Agency: Connected Communities for Smart Mobility Towards Accessible and Resilient Transportation for Equitably Reducing Congestion (C2SMARTER)
• Contract Numbers: 69A3551747124
• Files: UTC, RIP
• Created Date: Nov 21 2024 4:08PM