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Communicating the Impacts of Research Projects in North Carolina

NCDOT Research Reels (Communicating the Impacts of Research Projects in North Carolina)

The North Carolina Department of Transportation (NCDOT) Research & Development Unit’s research projects are multifaceted – focusing on safety, materials, operations, planning, mobility, human and natural environments, and more – and have a real impact on people and communities across the state. It’s imperative that the story of the value of these projects is told, and heard, by many. This goes beyond needing to understand how tax dollars are being spent; how can North Carolinians appreciate how NCDOT research directly benefits them when they use the state’s transportation system? This request for proposal indicates that NCDOT prioritizes communicating the value of its research, and the UNC Highway Safety Research Center (HSRC) is excited to submit this proposal to lead an effort to launch an engaging, public-facing video series to do just that. The Research Team will work closely with the NCDOT Research & Development Unit; Public Involvement, Community Studies & Visualization office; and Communications Office, to promote the use and impacts of NCDOT research projects and products through an informative video series, tentatively titled “NCDOT Research Reels.” These short videos will promote the results of completed NCDOT research projects, explain how these products can or have been applied, as well as promote the benefits of these products results to potential users. The Research team will conduct all steps of the video production process, creating up to twelve succinct videos showcasing different key projects and areas of NCDOT’s research portfolio with interviews, on-site footage of research implementation, discussions with community members, narration and editing, and distribution. HSRC will conduct all steps of the video production process, creating up to twelve succinct videos showcasing different key projects and areas of NCDOT’s research portfolio with interviews, on-site footage of research implementation, discussions with community members, narration and editing, and distribution. HSRC has a long history of working with NCDOT on a variety of projects designed to improve the state’s roadway system and engage communities across the state. HSRC's team of communications and design professionals is uniquely positioned for this type of video outreach work. With well-written scripts, knowledge of the field, and great understanding of the importance of all the different users of a transportation system, HSRC can create impactful and digestible videos for the NCDOT Research Reels project. HSRC also has a legacy of creating impactful videos that tell a wide variety of transportation stories; key examples include the HSRC Insights series, the video “Low-Cost Pedestrian Safety Zones,” and a highlight reel for the U.S. Department of Transportation University Transportation Center managed by HSRC. Said simply, research depth, technical expertise, and practical experience qualifies HSRC for success for this proposed work. Thank you for this opportunity to express HSRC’s interest in managing the “Communicating the Impacts of Research Projects in North Carolina” video series.