Promoting Sustainable Travel within Communities through Behavioral Interventions and Emerging Mobility Solutions
Traditionally, interventions to change travel behavior have relied on penalty-based approaches (such as tolls). Recent discussions have shifted towards monetary incentive-based approaches to promote sustainable modes. However, due to limited funding, relying on monetary incentives alone is not sustainable. Hence, it is important to explore the potential of sustainable non-monetary incentives such as gamification, nudges, and targeted informational messages related to health, environment, and active transportation. To address challenge (1), the project will comprehensively explore a portfolio of behavioral interventions involving monetary and non-monetary incentives, and combinations thereof. Incorporating incentives instead of tolls/penalties provides equal access to these interventions for all travelers regardless of their sociodemographic characteristics. This project will draw on methods from behavioral economics, data analytics, machine learning, multiobjective optimization, and simulation to generate solutions to achieve various societal travel goals. It will explore a range of behavioral interventions that accounts for traveler heterogeneity. It will propose a framework to achieve societal goals while ensuring accessibility equity for disadvantaged groups. It will engage PTC as a living lab to test the real-world applicability of the framework. The proposed framework has high potential to aid community management in achieving its societal goals.
Language
- English
Project
- Status: Active
- Funding: $229361
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Contract Numbers:
69A3552344815 and 69A3552348320
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Sponsor Organizations:
Office of the Assistant Secretary for Research and Technology
University Transportation Centers Program
Department of Transportation
Washington, DC United States 20590 -
Managing Organizations:
Center for Understanding Future of Travel Behavior and Demand
University of Texas
Austin, TX United States -
Project Managers:
Bhat, Chandra
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Performing Organizations:
Georgia Institute of Technology, Atlanta
School of Civil and Environmental Engineering
790 Atlantic Drive
Atlanta, GA United States 30332-0355 -
Principal Investigators:
Peeta, Srinivas
- Start Date: 20231001
- Expected Completion Date: 20250228
- Actual Completion Date: 0
- USDOT Program: University Transportation Centers Program
Subject/Index Terms
- TRT Terms: Data analysis; Incentives; Machine learning; Sustainable transportation; Travel behavior
- Subject Areas: Data and Information Technology; Planning and Forecasting; Society; Transportation (General);
Filing Info
- Accession Number: 01933300
- Record Type: Research project
- Source Agency: Center for Understanding Future of Travel Behavior and Demand
- Contract Numbers: 69A3552344815 and 69A3552348320
- Files: UTC, RIP
- Created Date: Oct 10 2024 3:41PM