RES2025-08: Influencing Mode Shift Through Behavioral Change Strategies - Phase II
Travel behaviors significantly contribute to environmental degradation through air and noise pollution. To mitigate these effects, increasing the use of sustainable transportation modes is crucial. Nudging, incentives, mobility apps, and web applications have emerged as convenient tools for promoting alternatives like e-scooters, bike sharing, walking, shared rides, and public transit. However, most Tennessee commuters use SOVs, which challenges environmental sustainability goals. If the SOV usage in Tennessee is not reduced, vehicle miles traveled (VMT) will likely continue to increase. And studies project that under this scenario, VMT in the U.S. could grow by 40% by 2040. The objectives of this study aim to address the pressing need for promoting sustainable transportation choices by leveraging behavioral nudging techniques in a real-world setting.
Language
- English
Project
- Status: Active
- Funding: $249000
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Contract Numbers:
RES2025-08
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Sponsor Organizations:
Tennessee Department of Transportation
James K. Polk Building
Fifth and Deaderick Street
Nashville, TN United States 37243-0349 -
Managing Organizations:
Tennessee Department of Transportation
James K. Polk Building
Fifth and Deaderick Street
Nashville, TN United States 37243-0349 -
Project Managers:
Rogers, Will
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Performing Organizations:
University of Tennessee, Knoxville
Center for Transportation Research
Conference Center Building
Knoxville, TN United States 37996-4133 -
Principal Investigators:
Mishra, Sabya
- Start Date: 20240901
- Expected Completion Date: 20240228
- Actual Completion Date: 0
Subject/Index Terms
- TRT Terms: Modal shift; Strategic planning; Sustainable transportation; Travel behavior
- Subject Areas: Environment; Planning and Forecasting; Safety and Human Factors; Transportation (General);
Filing Info
- Accession Number: 01932353
- Record Type: Research project
- Source Agency: Tennessee Department of Transportation
- Contract Numbers: RES2025-08
- Files: RIP, STATEDOT
- Created Date: Sep 30 2024 4:15PM