Building an Effective Framework for Active Transportation Messaging

Active transportation consists of human-powered modes of transportation such as biking and walking. In addition to providing health benefits to users, active transportation can enable positive societal outcomes such as reducing vehicle usage and associated emissions, injuries, and air pollutants, and enhancing economic vitality and equity in communities. As such, active transportation encompasses several complex and intersecting issues, such as equity, public health, accessibility, data, economics, and safety. Historically, active transportation has been viewed in a silo, as an optional add-on, or as a design exception. Active transportation projects and strategies are developed by transportation and other government agencies, including state departments of transportation (DOTs), metropolitan planning organizations, localities, and municipalities. Communications and messaging are critical to raising the awareness of the benefits of active transportation and enabling the culture shift needed to consistently and sustainably provide safe and equitable active transportation. Research is needed to develop effective communication and messaging practices to reinforce and institutionalize active transportation investment. OBJECTIVE: The objective of this research is to develop a framework for state DOTs and other government agencies to communicate the processes and strategies for institutionalizing active transportation investment.

• Record URL:
  • http://apps.trb.org/cmsfeed/TRBNetProjectDisplay.asp?ProjectID=5662
• Supplemental Notes:
  • Contract to a Performing Organization has not yet been awarded.

Language

• English

Project

• Funding: $400000
• Contract Numbers:

  Project 08-194

• Sponsor Organizations:

  National Cooperative Highway Research Program

  Transportation Research Board
  500 Fifth Street, NW
  Washington, DC  United States  20001

  American Association of State Highway and Transportation Officials (AASHTO)

  444 North Capitol Street, NW
  Washington, DC  United States  20001

  Federal Highway Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Project Managers:

  Brooks, Mike

• Start Date: 20241216
• Expected Completion Date: 0
• Actual Completion Date: 0

Subject/Index Terms

• TRT Terms: Decision making; Investments; Nonmotorized transportation; Public information programs; Transportation planning
• Subject Areas: Pedestrians and Bicyclists; Planning and Forecasting;

Filing Info

• Accession Number: 01919151
• Record Type: Research project
• Source Agency: Transportation Research Board
• Contract Numbers: Project 08-194
• Files: TRB, RIP
• Created Date: May 20 2024 9:57PM