Promoting Sustainable Travel within Communities through Behavioral Interventions and Emerging Mobility Solutions

Traditionally, interventions to change travel behavior have relied on penalty-based approaches (such as tolls). Recent discussions have shifted towards monetary incentive-based approaches to promote sustainable modes. However, due to limited funding, relying on monetary incentives alone is not sustainable. Hence, it is important to explore the potential of sustainable non-monetary incentives such as gamification, nudges, and targeted informational messages related to health, environment, and active transportation. To address challenge (1), the project will comprehensively explore a portfolio of behavioral interventions involving monetary and non-monetary incentives, and combinations thereof. Incorporating incentives instead of tolls/penalties provides equal access to these interventions for all travelers regardless of their sociodemographic characteristics. This project will draw on methods from behavioral economics, data analytics, machine learning, multiobjective optimization, and simulation to generate solutions to achieve various societal travel goals. It will explore a range of behavioral interventions that accounts for traveler heterogeneity. It will propose a framework to achieve societal goals while ensuring accessibility equity for disadvantaged groups. It will engage PTC as a living lab to test the real-world applicability of the framework. The proposed framework has high potential to aid community management in achieving its societal goals.


  • English


  • Status: Active
  • Funding: $112399
  • Contract Numbers:



  • Sponsor Organizations:

    Office of the Assistant Secretary for Research and Technology

    University Transportation Centers Program
    Department of Transportation
    Washington, DC  United States  20590
  • Managing Organizations:

    Center for Understanding Future of Travel Behavior and Demand

    University of Texas
    Austin, TX  United States 
  • Project Managers:

    Bhat, Chandra

  • Performing Organizations:

    Georgia Institute of Technology, Atlanta

    790 Atlantic Drive
    Atlanta, GA  United States  30332-0355
  • Principal Investigators:

    Peeta, Srinivas

  • Start Date: 20231001
  • Expected Completion Date: 20240531
  • Actual Completion Date: 0
  • USDOT Program: University Transportation Centers

Subject/Index Terms

Filing Info

  • Accession Number: 01917645
  • Record Type: Research project
  • Source Agency: Data-Supported Transportation Operations and Planning Center
  • Contract Numbers: 69A3552344815, 69A3552348320
  • Files: UTC, RIP
  • Created Date: May 6 2024 4:20PM