Competitiveness, User Preference, and Willingness-to-Pay for Peer-to-Peer Ridesharing Service

The Peer-to-Peer (P2P) ridesharing model is a cost effective system where transit service is not available. This research explores the competitiveness, user preference, and willingness-to-pay (WTP) for P2P ridesharing services as a sustainable mode of transportation. The study aims to understand the factors influencing users' choices and WTP for P2P ridesharing platforms. The research methodology includes a suggested stable price structure for P2P ridesharing for drivers and users using a game theory and a comprehensive analysis of the competitiveness of P2P ridesharing compared to traditional transportation modes and other alternatives. Moreover, a survey will be conducted to identify user preferences and the key attributes influencing their decision to opt for P2P ridesharing. To estimate users' WTP, the adaptive choice-based conjoint (ACBC) analysis will be employed using Sawtooth Software's SSI Web. The findings of this study will contribute to a deeper understanding of the viability and user acceptance of P2 ridesharing, enabling policymakers and ridesharing platforms to optimize their offerings and pricing strategies for improving P2P ridesharing system.

Language

• English

Project

• Status: Active
• Funding: $153955
• Contract Numbers:

  CMMM-MSUYL-2023-C0008

• Sponsor Organizations:

  Office of the Assistant Secretary for Research and Technology

  University Transportation Centers Program
  Department of Transportation
  Washington, DC  United States  20590
• Managing Organizations:

  Morgan State University

  School of Engineering
  Cold Spring Lane and Hillen Road
  Baltimore, MD  United States  21239
• Project Managers:

  Lee, Young-Jae

• Performing Organizations:

  Morgan State University

  School of Engineering
  Cold Spring Lane and Hillen Road
  Baltimore, MD  United States  21239
• Principal Investigators:

  Lee, Young-Jae

• Start Date: 20230901
• Expected Completion Date: 20240831
• Actual Completion Date: 0
• USDOT Program: University Transportation Centers

Subject/Index Terms

• TRT Terms: Competition; Consumer preferences; Game theory; Mode choice; Pricing; Ridesharing
• Subject Areas: Finance; Passenger Transportation; Planning and Forecasting;

Filing Info

• Accession Number: 01909262
• Record Type: Research project
• Source Agency: Center for Multi-Modal Mobility in Urban, Rural, and Tribal Areas (CMMM)
• Contract Numbers: CMMM-MSUYL-2023-C0008
• Files: UTC, RIP
• Created Date: Feb 22 2024 4:11PM