Theory-based Messages Involving Distracted Driving

The current project will focus on theories of behavior change from public health and, potentially, theories of persuasion from health communication that could be used to develop distracted driving messaging. This project will involve a literature review and scanning of theories of behavior change for application to distracted driving messaging, followed by an experiment to test the different theories (through messages) to see which are the most promising for development of more refined messages or programs, which will be measured in terms of attitudes, knowledge, and behavioral intentions. The intent of this project is to create a final report, a journal article, and a document that provides specific information for further development of the findings into a program that can be demonstrated in a future project. This project will support NHTSA’s efforts to understand how communications and outreach messages can serve as effective countermeasures for preventing distraction-related crashes.


    • English


    • Status: Active
    • Funding: $525413
    • Contract Numbers:


    • Sponsor Organizations:

      National Highway Traffic Safety Administration

      1200 New Jersey Avenue, SE
      Washington, D.C.  United States  20590
    • Project Managers:

      Blenner, Jordan

    • Performing Organizations:

      ToXcel, LLC

      7140 Heritage Village Plaza
      Gainesville, VA  United States  20155
    • Start Date: 20230927
    • Expected Completion Date: 20280331
    • Actual Completion Date: 0
    • USDOT Program: Behavioral Safety Research
    • Subprogram: Distracted driving

    Subject/Index Terms

    Filing Info

    • Accession Number: 01894933
    • Record Type: Research project
    • Source Agency: National Highway Traffic Safety Administration
    • Contract Numbers: 693JJ921D000034/693JJ923F000297
    • Files: RIP, USDOT
    • Created Date: Sep 29 2023 8:13AM