Social Norming for Seat Belt use

The objective of this Task Order is to provide the basis for one or more future social norming occupant protection programs. To this end, it will involve creating a set of documents, based on review of existing empirical research and theory pertaining to social norming in traffic safety and other domains, to inform the development and implementation of social norming programs to increase seat belt use. The documents will include a practitioner’s resource for social norming program development, two social norming strategy frameworks to guide future program development, two implementation plans to guide the implementation of the social norming strategies, and theory-based assessments of two current or previously conducted social norming traffic safety programs.

    Language

    • English

    Project

    • Status: Active
    • Funding: $302711
    • Contract Numbers:

      693JJ921D000034/693JJ923F000234

    • Sponsor Organizations:

      National Highway Traffic Safety Administration

      1200 New Jersey Avenue, SE
      Washington, D.C.  United States  20590
    • Managing Organizations:

      National Highway Traffic Safety Administration

      1200 New Jersey Avenue, SE
      Washington, D.C.  United States  20590
    • Project Managers:

      Tucker, Annette

    • Performing Organizations:

      ToXcel, LLC

      7140 Heritage Village Plaza
      Gainesville, VA  United States  20155
    • Start Date: 20230905
    • Expected Completion Date: 20260930
    • Actual Completion Date: 0
    • USDOT Program: Behavioral Safety Research

    Subject/Index Terms

    Filing Info

    • Accession Number: 01894916
    • Record Type: Research project
    • Source Agency: National Highway Traffic Safety Administration
    • Contract Numbers: 693JJ921D000034/693JJ923F000234
    • Files: RIP, USDOT
    • Created Date: Sep 28 2023 1:26PM