Engaging Underserved Populations for Child Passenger Safety

Analysis of traffic fatalities by race and ethnicity finds that traffic crash fatalities disproportionately affect Black, Indigenous and People of Color (BIPOC). This reinforces the need to more equitably implement highway safety programs, with an increased focus on underserved populations. Child Passenger Safety (CPS) is one of the focus areas for State Highway Safety Offices (SHSOs) for which the opportunity exists to more effectively engage underserved populations in protecting children from motor vehicle crash fatalities and injuries. Repeated requests for best practices have yielded some materials, but there is no step-by-step resource to help stakeholders engage and retain participation by underserved communities. A broad-based toolkit of behavioral safety principles and practices, along with specific How-To items, would give stakeholders the strategies they need. SHSOs will use the toolkit themselves and will distribute the toolkit to stakeholders. Objective The objective of this research is to develop a step-by-step guide with specific strategies for use by CPS stakeholders. This should include (but not be limited to) the following How-To items with explanations and examples: (1) Identifying partner organizations such as faith communities (2) Identifying respected community members (3) Making contact (4) Engaging partners (5) Identifying barriers (6) Running outreach events (7) Ensuring the program belongs to the community (8) Providing accessible training opportunities (9) Facilitating their development (10) Avoiding cultural missteps (11) Providing long-term scaffolding.


  • English


  • Status: Proposed
  • Funding: $400000
  • Contract Numbers:

    Project BTS-30

  • Sponsor Organizations:

    Behavioral Traffic Safety Cooperative Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC  United States  20001

    Governors Highway Safety Association

    444 N. Capitol Street, NW, Suite 722
    Washington, DC  United States  20001

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, D.C.  United States  20590
  • Project Managers:

    Retting, Richard

  • Start Date: 20230926
  • Expected Completion Date: 0
  • Actual Completion Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 01886952
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: Project BTS-30
  • Files: TRB, RIP
  • Created Date: Jul 4 2023 1:01PM