Investigating the Contributing Factors to Willingness to Share Automated Vehicles with Gender Focus

This study uses a survey collected in four metropolitan areas in the United States (Phoenix, Atlanta, Austin, and Tampa) to understand the attitudinal factors underlying men and women’s willingness to share rides on ridehailing services that use automated vehicles (AVs). The study uses a measurement model to classify the attitudinal measures into unobserved latent constructs, and preferences towards owning and driving a vehicle. A Structural Equation Model is then used to measure the effects of gender upon the willingness to share rides in autonomous vehicles, controlling for respondents’ attitudes (latent constructs), current use of mobility-on-demand services, and socioeconomic characteristics. The results of this study are key to ensure that the future of transportation reaches all, regardless of gender. Understanding women’s willingness to engage in autonomous shared rides will enlighten the process of including them in the automated, shared, and electric future. By identifying the different attitudinal traits motivating different groups to engage in shared ridehailing rides, ridehailing service providers can better accommodate their needs, and promote a more egalitarian transportation service. Preliminary results indicate that men’s environmental motivations to use AV shared rides are stronger than women’s, while women’s perception of autonomous vehicles is a stronger predictor of AV ridesharing adoption.

• Record URL:
  https://tomnet-utc.engineering.asu.edu/projects/investigating-the-contributing-factors-to-willingness-to-share-automated-vehicles-with-gender-focus/

Language

• English

Project

• Status: Completed
• Contract Numbers:

  69A3551747116

• Sponsor Organizations:

  Office of the Assistant Secretary for Research and Technology

  University Transportation Centers Program
  Department of Transportation
  Washington, DC  United States  20590
• Managing Organizations:

  Center for Teaching Old Models New Tricks (TOMNET)

  Arizona State University
  Tempe, AZ  United States  85287
• Project Managers:

  Pendyala, Ram

• Performing Organizations:

  Arizona State University, Tempe

  Tempe, AZ  United States 
• Principal Investigators:

  Khoeini, Sara

  Pendyala, Ram

• Start Date: 20200801
• Expected Completion Date: 0
• Actual Completion Date: 20200731
• USDOT Program: University Transportation Centers Program

Subject/Index Terms

• TRT Terms: Attitudes; Autonomous vehicles; Consumer preferences; Gender; Ridesharing; Ridesourcing; Surveys
• Geographic Terms: Atlanta (Georgia); Austin (Texas); Phoenix (Arizona); Tampa (Florida)
• Subject Areas: Passenger Transportation; Planning and Forecasting; Safety and Human Factors; Society;

Filing Info

• Accession Number: 01877094
• Record Type: Research project
• Source Agency: Center for Teaching Old Models New Tricks (TOMNET)
• Contract Numbers: 69A3551747116
• Files: UTC, RIP
• Created Date: Mar 24 2023 10:57AM