Marketing and Education Budget for Implementation of New Transit Technology

Transit agencies are introducing all kinds of new, customer-facing technology, such as software and IT systems used in mobile trip planning, ticketing, and payment processing. However, meager budgets for marketing and public education result in low adoption of the technology, leading to Michigan Department of Transportation (MDOT)-funded investments often being abandoned or under-utilized. There is also lack of realization of the potential benefits from use of the new technology, e.g., improved customer experience, operating efficiencies, data collection opportunities, increased ridership, better coordination.

Language

• English

Project

• Status: Active
• Sponsor Organizations:

  Michigan Department of Transportation

  Research Administration
  8885 Ricks Road, P.O. Box 30049
  Lansing, MI  United States  48909
• Start Date: 20231127
• Expected Completion Date: 20250831
• Actual Completion Date: 0

Subject/Index Terms

• TRT Terms: Education; Marketing; Public transit; Technological innovations
• Subject Areas: Education and Training; Public Transportation;

Filing Info

• Accession Number: 01924894
• Record Type: Research project
• Source Agency: Michigan Department of Transportation
• Files: RIP, STATEDOT
• Created Date: Jul 22 2024 10:58AM