Cost Sensitivity and Charging Choices of Plug-in Electric Vehicle Drivers – A Stated Preference Study

The federal government along with the state government of California are investing billions of dollars to build a network of chargers to ensure a convenient, reliable, and equitable charging experience for all users. While there is literature identifying the factors that drive demand for charging locations there are limited studies on pricing strategies, consumer price sensitivity, and consumer valuation of network access in case of non-home charging events. Moreover, these studies usually do not differentiate between charging events for regular day-to-day trips (routine charging) and occasional charging events or non-routine charging (required usually for long-distance trips). There is a lack of knowledge on what drives the choice of location during such occasional/non-routine charging events, expected to occur at public fast-charging locations that are being built under federal and state programs to encourage and allow BEV drivers to use their vehicles for long-distance trips. Using stated preference choice experiments, this study tries to fill the two gaps in the literature mentioned here: identify the drivers of choice of charging location during non-routine charging events and quantitative estimates of consumer preference for pricing strategies and other charging infrastructure attributes in case of routine nonhome charging events.

• Record URL:
  https://ncst.ucdavis.edu/project/cost-sensitivity-and-charging-choices-plug-electric-vehicle-drivers-stated-preference-study

Language

• English

Project

• Status: Active
• Funding: $129262
• Contract Numbers:

  DOT 69A3551747114

• Sponsor Organizations:

  Office of the Assistant Secretary for Research and Technology

  University Transportation Centers Program
  Department of Transportation
  Washington, DC  United States  20590

  National Center for Sustainable Transportation

  University of California, Davis
  Davis, CA  United States 
• Managing Organizations:

  National Center for Sustainable Transportation

  University of California, Davis
  Davis, CA  United States 

  University of California, Davis

  1 Shields Ave
  Davis, California  United States  95616
• Project Managers:

  Iacobucci, Lauren

• Performing Organizations:

  National Center for Sustainable Transportation

  University of California, Davis
  Davis, CA  United States 

  University of California, Davis

  1 Shields Ave
  Davis, California  United States  95616
• Principal Investigators:

  Tal, Gil

  Chakraborty, Debapriya

  Hardman, Scott

• Start Date: 20221001
• Expected Completion Date: 20240331
• Actual Completion Date: 0
• USDOT Program: University Transportation Centers

Subject/Index Terms

• TRT Terms: Consumer behavior; Demand; Drivers; Electric vehicle charging; Electric vehicles; Infrastructure; Location; Pricing; Stated preferences
• Subject Areas: Energy; Highways; Safety and Human Factors; Vehicles and Equipment;

Filing Info

• Accession Number: 01857299
• Record Type: Research project
• Source Agency: National Center for Sustainable Transportation
• Contract Numbers: DOT 69A3551747114
• Files: UTC, RIP
• Created Date: Sep 9 2022 6:30PM