Advanced Driver Assistance Systems (ADAS) Education and Outreach

Proper use of advanced driver assistance systems (ADAS) - which are rapidly being introduced into the U.S. vehicle fleet - offers the promise of reducing motor vehicle crashes and fatalities. ADAS features, however, can be confusing to drivers, include a wide variance of terminology, and have many differences in design and functionality. ADAS technology differs from previous vehicle safety enhancements for which a simple message or warning conveys direction to drivers. ADAS requires new models for messaging to help drivers understand and effectively use these complex new technologies. As ADAS technologies continue to advance and permeate the vehicle fleet, it is critical to ensure all roadway users understand how the systems work and how to safely use them. There is no standard ADAS educational curriculum for novice drivers, older drivers, rental car customers, vehicle dealerships, business fleet operators, or others that may come into contact with such systems. In addition to drivers, non-motorists that interact with ADAS-equipped vehicles are another target population. For the purpose of this request for proposals, ADAS is defined as the Society of Automotive Engineers (SAE) Level 1 and Level 2 advanced driver assist systems that are readily available to U.S. consumers in passenger vehicles and commercial trucks, and through the aftermarket. The objectives of this project are to: (1) characterize the current state of ADAS education, training materials, and methods of delivery; (2) identify populations in need of ADAS education and training; (3) identify gaps in existing educational materials and methods of delivery; and (4) identify effective methods of delivering ADAS information and educational materials to target populations.


  • English


  • Status: Active
  • Funding: $250000
  • Contract Numbers:

    Project BTS-26

  • Sponsor Organizations:

    Behavioral Traffic Safety Cooperative Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC  United States  20001

    Governors Highway Safety Association

    444 N. Capitol Street, NW, Suite 722
    Washington, DC  United States  20001

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, D.C.  United States  20590
  • Project Managers:

    Retting, Richard

  • Performing Organizations:

    University of Iowa, Iowa City

    102 Church Street
    Iowa City, IA  United States  52242
  • Principal Investigators:

    Mason, Justin

  • Start Date: 20230713
  • Expected Completion Date: 20250712
  • Actual Completion Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 01852499
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: Project BTS-26
  • Files: TRB, RIP
  • Created Date: Jul 21 2022 12:56PM