An Exploratory Analysis to Estimate the Value of Free Charging Bundle in Electric Vehicle Purchases

This research establishes a national estimate of the willingness-to-pay (WTP) for a free charging bundle in the United States electric vehicle market. Using a stated choice experiment conducted using a probability-based sample from an internet panel, 36 choice scenarios were generated with 9 scenarios received per respondent. Individuals chose between three vehicles (two EVs and a comparable gasoline vehicle) with varying vehicle attributes: purchase price, driving range, annual fuel cost, and years of free charging. For EVs, the free charging bundle was offered at four levels: zero, one, two, and three years. Results from the mixed logit and latent class analysis showed heterogeneity in the sensitivity to the free charging time scale with a significant share of the population showing no sensitivity to a single year of free charging. All population segments experienced some WTP for free charging at the two- and three-year time frames.

Language

• English

Project

• Status: Completed
• Funding: $73619
• Sponsor Organizations:

  Office of the Assistant Secretary for Research and Technology

  University Transportation Centers Program
  Department of Transportation
  Washington, DC  United States  20590
• Managing Organizations:

  Center for Teaching Old Models New Tricks (TOMNET)

  Arizona State University
  Tempe, AZ  United States  85287
• Project Managers:

  Pendyala, Ram

• Performing Organizations:

  University of South Florida, Tampa

  3650 Spectrum Boulevard, Suite 160
  Tampa, FL  United States  33612
• Principal Investigators:

  Maness, Michael

• Start Date: 20210901
• Expected Completion Date: 20220801
• Actual Completion Date: 20220621
• USDOT Program: University Transportation Centers Program

Subject/Index Terms

• TRT Terms: Automobile ownership; Choice models; Consumer preferences; Electric vehicle charging; Valuation
• Subject Areas: Economics; Energy; Highways; Safety and Human Factors; Vehicles and Equipment;

Filing Info

• Accession Number: 01848888
• Record Type: Research project
• Source Agency: Center for Teaching Old Models New Tricks (TOMNET)
• Files: UTC, RIP
• Created Date: Jun 21 2022 9:30AM