Outdoor Information Panels to Convey Real-Time Travel Information for Ridership Recovery

The MBTA has launched an Outdoor Information Panels (OIP) program. This will update legacy outdoor advertising locations or add other strategic locations near major roadways through digitization, for which 25% of the playlists will have dedicated "set aside" time for MBTA purposes. Research is needed to optimize the set aside time with real time travel information (RTTI). The MBTA seeks to determine which RTTI meets the needs of current ridership connecting to transit by vehicle, how RTTI can be used to incentivize off-peak travel and how RTTI may lead to mode-shifting. Further, it is of interest to draw inference on the potential decreases to carbon emissions brought forth through anticipated increases in transit use. In the era of covid-19 and its aftermath, using RTTI for occupancy data will also be crucial for rider trust, and relaying the information in an understandable way to vehicular traffic must be studied. The objectives of this project are to: (1) Develop guidelines for determining locations and contents of RTTI with high potential for incentivizing off-peak travel, recovering ridership loss due to COVID-19 and mode shift, and building rider trust post COVID-19. (2) Understand transit user and non-user preferences on types of RTTI and the value users and non-users place on the information, before and after the implementation of OIPs. (3) Estimate the potential of OIPs in reducing greenhouse gas emissions.


  • English


  • Status: Active
  • Funding: $124999
  • Sponsor Organizations:

    Massachusetts Department of Transportation

    10 Park Plaza
    Boston, MA  United States  02116
  • Principal Investigators:

    Gao, Song

    Christofa, Eleni

  • Start Date: 20210524
  • Expected Completion Date: 20230121
  • Actual Completion Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 01844250
  • Record Type: Research project
  • Source Agency: Massachusetts Department of Transportation
  • Files: RIP, STATEDOT
  • Created Date: Apr 27 2022 3:53PM