Enhancing ADOT Communications to Reduce Highway Litter in Arizona

ADOT is responsible for litter removal along the state highway system. Clean-up efforts, which cost more than $4 million each year, are funded and implemented through a myriad of programs that include the Adopt a Highway Volunteer and Sponsor programs operated by ADOT Communications and Public Involvement (Communications) and the maintenance conducted by the Engineering and Maintenance Districts. ADOT is committed to keeping the state’s highways clean, but meeting the demand for litter removal with existing resources is increasingly challenging. In 2020, in response to these issues, Communications initiated messaging to the public with the objective of reducing littering along the state highway system, and staff see promise in further targeting of specific audiences. A better understanding of the sources, locations, and types of litter, as well as of whether the littering was accidental or deliberate, will help Communications develop messaging campaigns that focus on distinct litter problems in specific locations on the state highway system.

Language

• English

Project

• Status: Active
• Funding: $280,927.00
• Contract Numbers:

  SPR-781

• Sponsor Organizations:

  Arizona Department of Transportation Research Center

  206 S. 17th Avenue
  ADOT Research Center
  Phoenix, AZ  United States  85007
• Managing Organizations:

  Arizona Department of Transportation Research Center

  206 S. 17th Avenue
  ADOT Research Center
  Phoenix, AZ  United States  85007
• Project Managers:

  McIlwain, Julie

• Performing Organizations:

  MidAtlantic Solid Waste Consultants

  11875 High Tech Ave
  #150
  Orlando, FL  United States  32817
• Principal Investigators:

  Roof, Veronica

• Start Date: 20221019
• Expected Completion Date: 20250807
• Actual Completion Date: 0

Subject/Index Terms

• TRT Terms: Communication; Highways; Litter
• Geographic Terms: Arizona
• Subject Areas: Education and Training; Environment; Highways;

Filing Info

• Accession Number: 01831509
• Record Type: Research project
• Source Agency: Arizona Department of Transportation
• Contract Numbers: SPR-781
• Files: RIP, STATEDOT
• Created Date: Dec 22 2021 7:23PM