Buckle Up, Phone Down Evaluation

The project will produce a report describing the results of both a process evaluation and an outcome evaluation assessing the effectiveness of Buckle Up Phone Down (BUPD) with respect to increasing belt use and decreasing phone use while driving. In order to combat these two risky behaviors, Missouri Department of Transportation (MoDOT) implemented the BUPD challenge in 2017. MoDOT partnered with local organizations such as businesses, elected officials, restaurants, schools, and professional sports teams to spread their campaign materials and messaging. They also designed a pledge in which partners could sign and promise to wear their seat belt and put their phone away while driving. The promise of BUPD, along with the seat belt and distracted driving problem in the United States, has motivated NHTSA to replicate the BUPD challenge and assess the effectiveness of the program using an independent evaluation. BUPD will be carried out at two sites outside of Missouri under a separate NHTSA contract. This related project will assess the effectiveness of the BUPD campaign in increasing belt use and decreasing cell phone use while driving through observational data collected for an outcome evaluation and through a comprehensive process evaluation.

Language

• English

Project

• Status: Active
• Funding: $325046
• Contract Numbers:

  DTNH2217D00040

  693JJ921F000175

• Sponsor Organizations:

  National Highway Traffic Safety Administration

  1200 New Jersey Avenue, SE
  Washington, D.C.  United States  20590

  Office of Behavioral Safety Research

  1200 New Jersey Avenue, SE
  Washington, District of Columbia  United States  20590
• Managing Organizations:

  National Highway Traffic Safety Administration

  1200 New Jersey Avenue, SE
  Washington, D.C.  United States  20590
• Project Managers:

  Tucker, Annette

• Performing Organizations:

  ToXcel, LLC

  7140 Heritage Village Plaza
  Gainesville, VA  United States  20155
• Principal Investigators:

  Tucker, Annette

• Start Date: 20210930
• Expected Completion Date: 20250731
• Actual Completion Date: 0
• USDOT Program: Behavioral Safety Research
• Subprogram: Distracted driving
• Subprogram: Seat Belt Use

Subject/Index Terms

• TRT Terms: Distraction; Drivers; Highway safety; Safety campaigns; Seat belt use
• Identifier Terms: Missouri Department of Transportation
• Subject Areas: Highways; Safety and Human Factors;

Filing Info

• Accession Number: 01784433
• Record Type: Research project
• Source Agency: National Highway Traffic Safety Administration
• Contract Numbers: DTNH2217D00040, 693JJ921F000175
• Files: RIP, USDOT
• Created Date: Oct 7 2021 6:32PM