Safety Checklists and Design Guidelines for Evaluation of Outdoor Advertising Signs and Permit Locations by Departments of Transportation (DOTs)

The 2010 NCHRP Supported Outdoor Advertising International Scan identified safety issues as a major focus item. In the United States outdoor advertising permits are issued based on spacing, zoning, and lighting with no specific consideration given to the safety impacts of a sign structure or its location. Additionally, the impacts of outdoor advertising installations on livability, facility operation, and sustainability are not considered in the permitting process. In the all of the countries visited, safety criteria or safety checklists are used to identify signs and sign locations that would be deemed to have a safety risk. These risks include driver distraction, driver confusion, brightness, line of sight reductions or blockages of critical traffic control devices. In Europe and Australia, specific plans are also developed for context sensitive site locations aimed to improve the driving experience and integrate all aspects of the roadway and view shed. The project objectives follow: (1) To review existing and developing safety checklists and safety criteria; (2) To review existing and developing design guidelines and strategies on a national and international basis; and (3) To develop an NCHRP funded request for proposal (RFP) to identify a qualified contractor to develop safety criteria and checklists, along with design guidelines for use in the Outdoor Advertising Permitting process


  • English


  • Status: Terminated
  • Contract Numbers:

    Project 20-07, Task 313

  • Sponsor Organizations:

    National Cooperative Highway Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC  United States  20001

    American Association of State Highway and Transportation Officials (AASHTO)

    444 North Capitol Street, NW
    Washington, DC  United States  20001

    Federal Highway Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Start Date: 20210908
  • Expected Completion Date: 0
  • Actual Completion Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 01781457
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: Project 20-07, Task 313
  • Files: TRB, RIP
  • Created Date: Sep 8 2021 5:00PM