Understanding Telemobility Behavior Under COVID-19

COVID-19 has abruptly upended normal travel, retail and work routines, causing an acceleration of trends that were already underway involving a shift towards virtual environments. The goal of the behavior research team is to understand, both qualitatively and quantitatively, the complex tele-adoption behaviors taking shape during the pandemic era. The research team focuses their analysis on telework and e-commerce engagement with grocery and food delivery, and examine three main research themes: (1) Behavior modeling of telework/e-commerce adoption levels, experiences and future intentions. The research team specifically examines the socio-demographics, satisfaction, values, and life-style variables that shape the adoption experience, and future intentions. (2) Analysis of adoption across multiple engagement layers, i.e. monetary expenditure, time-use, physical travel/virtual access, and parcel delivery activity. The research team specifically highlights the importance of hybrid forms of engagement, namely where respondents use mixed forms of shopping (virtual and physical store visits, new pick-up options) or mixed strategies for work (alternating between office and in-home), and explain motivations, satisfaction and outcomes. (3) Analysis of adoption pattern evolution, seeking to explain changes in e-commerce/work strategies over time. Specifically the research team examines notching up and gateway behavior: that is if experienced segments act differently than novice users, and if specific e-commerce or work experience lead to accelerated or persistent willingness to use telemobility.


    • English


    • Status: Completed
    • Contract Numbers:


    • Sponsor Organizations:

      Office of the Assistant Secretary for Research and Technology

      University Transportation Centers Program
      Department of Transportation
      Washington, DC  United States  20590
    • Performing Organizations:

      Northwestern University, Evanston

      1936 Shendan Road
      Evanston, IL  United States  60208

      University of California, Berkeley

      444 Davis Hall
      Berkeley, CA  United States  94720
    • Principal Investigators:

      Mahmassani, Hani

      Stathopoulos, Amanda

      Walker, Joan

    • Start Date: 20201001
    • Expected Completion Date: 20220331
    • Actual Completion Date: 20221230
    • USDOT Program: University Transportation Centers Program

    Subject/Index Terms

    Filing Info

    • Accession Number: 01769191
    • Record Type: Research project
    • Source Agency: Tier 1 Center on Telemobility
    • Contract Numbers: 69A3552047139
    • Files: UTC, RIP
    • Created Date: Apr 7 2021 11:57AM