Congestion Using New Mobility Platforms: Understanding Curb Management and Targeted Incentive Policies to Increase Pooling

Transportation network companies (TNCs) and microtransit are changing the way people travel by providing dynamic, on-demand mobility that can supplement public transit and personal-vehicle use. Well-designed policy strategies are needed to fully leverage the potential of pooling to lessen congestion, energy use, and emissions by reducing private-vehicle ownership and enabling higher occupancy. Policy/planning tools could help to leverage pooling strategies and more efficient TNC routing to reduce deadheading and excess vehicle miles traveled (VMT). There is a notable opportunity to increase pooling rates among TNC users through promotional offers for pooling to public transit stations, employment centers, etc. and designated pickup/drop-off locations. These two policy strategies are the focus of the project and supported by employing the photovoice methodology in the San Francisco Bay Area by UC Berkeley researchers and conducting a survey-based behavior modeling in Texas by TTI researchers.  Photovoice will employ photographs taken by research subjects to enhance this study’s assessment of designated pickup/dropoff locations to support pooling. This method collects data on individual’s views and priorities for change to seek deeper understanding. This study will inform curb management and the role of targeted incentives to help maximize the societal/environmental benefits of pooled mobility services and linkages to public transit. Building on findings from the earlier work of UC Berkeley researchers, this study also examines the use of TNCs in Texas based on TTI survey research. The data collected will be analyzed, and a model will be developed to examine factors influencing pooling across different market segments. While providing insights into curb management and promotional pricing, the results will also be useful to explore potential regional differences in pooling decisions.


  • Status: Active
  • Funding: $274570
  • Contract Numbers:




  • Sponsor Organizations:

    Office of the Assistant Secretary for Research and Technology

    University Transportation Centers Program
    Department of Transportation
    Washington, DC  United States  20590
  • Managing Organizations:

    National Institute for Congestion Reduction

    University of South Florida
    Tampa, FL  United States  33620
  • Project Managers:

    Li, Xiaopeng

  • Performing Organizations:

    University of California Berkeley

    Department of Civil and Environmental Engineering
    416C McLaughlin Hall
    Berkeley, California  United States  94720

    Texas A&M Transportation Institute (TTI)

    400 Harvey Mitchell Parkway South
    Suite 300
    College Station, TX  United States  77845-4375
  • Principal Investigators:

    Shaheen, Susan A

    Frick, Karen

    Sener, Ipek N

  • Start Date: 20190930
  • Expected Completion Date: 20220331
  • Actual Completion Date: 0
  • USDOT Program: University Transportation Centers Program

Subject/Index Terms

Filing Info

  • Accession Number: 01751598
  • Record Type: Research project
  • Source Agency: National Institute for Congestion Reduction
  • Contract Numbers: 69A3551947136, 79070-00-C, 79070-00-B
  • Files: UTC, RiP
  • Created Date: Sep 8 2020 5:58PM