Identifying Effective Travel Behavior Change Strategies for Poor Air Quality Events in Northern Utah

This research project intends to first identify various informational, encouragement, enticement, and other travel demand management strategies intended to result in voluntary travel behavior modifications (towards reduced driving) during poor air quality events in Northern Utah. Second, this research project will measure and evaluate the effectiveness of these strategies by statistically analyzing data collected from a series of travel behavior questionnaires. The researchers hypothesize that information-only strategies may not be very effective; instead, techniques that involve social norms, gamification, and/or monetary rewards may be more promising at yielding voluntary reductions in driving on poor air quality days.

• Record URL:
  https://www.mountain-plains.org/research/details.php?id=456

Language

• English

Project

• Status: Completed
• Funding: $119471.50
• Contract Numbers:

  69A3551747108

• Sponsor Organizations:

  Office of the Assistant Secretary for Research and Technology

  University Transportation Centers Program
  Department of Transportation
  Washington, DC  United States  20590
• Managing Organizations:

  Mountain-Plains Consortium

  North Dakota State University
  Fargo, ND  United States  58108
• Project Managers:

  Tolliver, Denver

• Performing Organizations:

  Utah State University, Logan

  Civil and Environmental Engineering Department
  Logan, UT  United States  84332
• Principal Investigators:

  Singleton, Patrick

  Song, Ziqi

• Start Date: 20171211
• Expected Completion Date: 20240731
• Actual Completion Date: 20240828
• USDOT Program: University Transportation Centers Program
• Source Data: MPC-559

Subject/Index Terms

• TRT Terms: Air quality; Motivation; Questionnaires; Social factors; Sustainable transportation; Travel behavior; Travel demand management
• Geographic Terms: Utah
• Subject Areas: Environment; Highways; Planning and Forecasting;

Filing Info

• Accession Number: 01656116
• Record Type: Research project
• Source Agency: Mountain-Plains Consortium
• Contract Numbers: 69A3551747108
• Files: UTC, RIP
• Created Date: Jan 3 2018 10:51AM