Evaluating the Impact of Real-time Transit Passenger Information on Ridership and Mode Share

This proposal is for a research collaboration to develop, implement, and assess an integrated transit information platform in Atlanta. The project proposes combining all of the Metropolitan Atlanta Rapid Transportation Authority's (MARTA's) real-time information sources - including bus tracking, train locations, and service alerts - into a proven platform known as OneBusAway. Additional regional transit schedule and real-time bus tracking data will be added into the platform as available. Development and implementation of this platform will be coupled with an assessment of its impact on transit rider behavior. Utilizing a novel approach that measures individual ridership change with smartcard data, we will study the travel frequency of passengers in order to quantify changes in frequency of travel on MARTA attributable to real-time information.


  • English


  • Status: Completed
  • Funding: $100000.00
  • Contract Numbers:


    NCTSPM 2013-042

  • Sponsor Organizations:

    Research and Innovative Technology Administration

    University Transportation Centers Program
    Washington, DC  United States  20590

    Atlanta Regional Commission

    Atlanta, GA  United States 

    Georgia Institute of Technology GVU Center

    Technology Square Research Building
    85 5th St., NW
    Atlanta, Georgia  United States  30332
  • Performing Organizations:

    Georgia Institute of Technology, Atlanta

    School of Civil and Environmental Engineering
    Atlanta, GA  United States  30332
  • Principal Investigators:

    Watkins, Kari

  • Start Date: 20131101
  • Expected Completion Date: 0
  • Actual Completion Date: 20150630
  • Source Data: RiP Project 36273

Subject/Index Terms

Filing Info

  • Accession Number: 01640905
  • Record Type: Research project
  • Source Agency: National Center for Transportation Systems Productivity and Management
  • Contract Numbers: DTRT12GUTC12, NCTSPM 2013-042
  • Files: UTC, RIP
  • Created Date: Jul 13 2017 1:01AM